Reviews have become an integral part of communication between hoteliers and guests. The booking engine will allow guests to post their reviews. Then, you can publish those reviews online for potential guests for reference who are about to book with the hotel.
It is no surprise that travelers today do their fair share of research and will thoroughly check hotel reviews before making a reservation at any hotel. Travellers today are greatly influenced by online reviews, as an hotelier this gives you a great opportunity to engage with potential guest and to establish the hotel brand.
At all times, a traveler will trust a genuine hotel review from previous guests rather than your own description of the hotel. Publishing hotel guest reviews on your website will not only help you build the confidence in the booker but also further lead to an upsurge in booking conversion. Additionally, hotel reviews bring a landslide in terms of content that will keep the viewers engaged alluring them to book with your property.